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Empowering Woman-Owned Businesses


At Genson Geriatrics Management, we’re in the business of helping people belong. We provide a sense of community for caregivers and help older adults feel loved and understood. Genson Geriatrics Management also serves a social purpose. We make a positive contribution to society both in and out of the field of aging. At Genson Geriatrics Management, we are designed to fight gender bias and workplace inequality.


Genson Geriatrics Management is more than a service business. We are in the purpose business. Our mission as a company aligns with our personal values of providing exceptional assistance to assure older adults age with dignity and care. At Genson Geriatrics Management we extend a capacity for kindness, empathy, and acceptance – regardless of an older adult’s limitations.


There would be no Genson Geriatrics Management, however, if it weren’t for Women’s Economic Venture (WEV). WEV is a non-profit organization dedicated to the economic empowerment of women. WEV assists in turning one’s vision into a business, offer funding, and provides business advice and guidance. WEV is more than a non-profit, it’s a network of inspiring women.


I became a client of WEV’s over ten years ago when I enrolled in their Smart Entrepreneurial Training class. WEV helped turned my vision of a private geriatric care management firm into a reality. A decade later, I continue to benefit from their business advisement services, strategic classes, and overall support and guidance.


Like Genson Geriatrics Management, Women’s Economic Venture contributes to the local community in positive ways – sparking growth, competitiveness, and opportunity for all. I have been a proud sponsor of WEV events and I donate my time to pay-it-forward to future women entrepreneurs.


October was National Women’s Small Business month. Genson Geriatrics Management is launching a matching donation program to Women’s Economic Venture from now until March 8, 2024, International Women’s Day. Please tag #GGM when making your donation here. International Women’s Day began in New York City on March 8, 1857, when female textile workers marched in protest of unfair working conditions and unequal rights for women.


According to the Center for American Progress, women’s labor force participation is reaching new highs in 2023 thanks to the strong economic recovery. Prime-age (25-54) women’s employment is back to pre-pandemic levels. However, long-standing pay gaps and occupational segregation remain challenges. Even in 2023.


As a Geriatric Care Manager, I am passionate about elder care, but I’m equally as fervent about gender bias and workplace inequality. Won’t you join us in celebrating the determination, grace, and strength of women? November hosts Giving Tuesday which was created in 2012 as a simple idea: a day that encourages people to do good. Please consider making a matched donation to Women’s Economic Venture to support all the women who are breaking barriers and who are on the cusp of making history.



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